Great content can market itself, even more so if you follow the rules of SEO. SEO stands for Search Engine Optimization and it is the process of making your content visible on search engines like Google. Do not underestimate the power of SEO.
Doing this right can be vital for your blogs success as it will drive organic, unpaid, traffic to your website. You do the work once and it keeps paying off, such is the power of SEO.
Now you do not need to learn everything about it to take advantage of some of the possibilities. For sure, the more you learn the better it is and the more use you will have of it. But it is more important to do something than nothing instead of doing everything.
If you like I are blogging and using WordPress then there is a great and free tool to help you out with your SEO.
There is a plugin called Yoast and it is more or less a guide that shows you how to optimize your content for search engines to find it.
You can download the plugin for free at https://yoast.com/. I use it myself and I try to follow the advice it provides for every single blog post I make.
At first you might not notice much of a difference but after some time you will see that your traffic will increase thanks to the power of SEO. If you find good keywords to optimize for you can really notice a big difference, but do not give up if results take time. It will be worth it sooner or later.
If you rank high in SEO then Google will show your website higher up in search results for people that search on the keywords that you have optimized for.
Given that there are about 3.5 billion searches per day on Google you can understand why it is important to rank as high as possible.
But writing your content by the rules of SEO is not the only thing that matters. Google will rank you higher if your site loads quicker so using a free website such as https://gtmetrix.com/ to optimize the speed is a very smart thing to do.
If you are blogging and you have not yet started working with your SEO I advice you to get going. At first it is very confusing and a big jungle but start googling guides for it and pretty soon you will get a grip of it.
After all, if you produce great content that already markets itself then ranking higher on Google will mean even more traffic. And you will not have to change a lot.
So learn the power of SEO and start using it as soon as possible because you will only gain from it!
Find more of my posts about blogging by clicking this link or the related posts below.